by Administrator April 21st, 2010
By Todd Bishop
Social networking and online transparency are big right now in politics and government, and Microsoft today threw its hat into the ring with a new social media platform called “TownHall” that political campaigns and government officials can use to run interactive online sites for use by their constituents.
Microsoft announced the platform today at theÂ Politics Online Conference as part of a broader system called “Campaign Ready.”
“TownHall offers an engagement platform that helps governments, candidates, advocates and consumers build online communities to drive richer communication around ideas, campaigns, projects or events,”Â the company explained in a blog post. “Individuals can pose questions, raise concerns and share ideas with other community members, and vote on positions with which they agree or disagree. Community members can publish their own participation to their social networks, and in the process draw more people into the discussion.”
Microsoft says an early version of the TownHall technology was used to run NASA’s “Be a Martian” site.